March 2017 is Cerebral Palsy Awareness Month and to celebrate, Cerebral Palsy Sport are running the Get. Set. Raise. appeal. We want to raise £10,000 so that more people with cerebral palsy and other physical disabilities can discover the joy of sport.
We asked Michon to develop a look and logo for the 2017 campaign that would work both online and through offline media, to raise aspirations, promote inclusion and support people with cerebral palsy in participating in and enjoying sport and active recreation across the UK.
Michon started by developing a stand-alone visual identity for the campaign, using a ‘stamp’ device with the phrase “Get Set Raise” that complements CP Sport’s existing branding and works across printed materials, social media channels and online.
The look and feel of the campaign was then used to develop a downloadable toolkit that includes a fundraising guide, a sponsorship form, and a range of posters and templates for fundraisers to customise and print off.
Shaun Hallam, business development and fundraising manager at CP Sport, said:
“The Get Set Raise stamp is very easy to use alongside our existing brand identity, and it works particularly well on our social media sites, which are so important when promoting our fundraising activities.
“The target we have set ourselves is particularly ambitious this year, but with this new campaign identity in place, we have every confidence that we will succeed in reaching it.”
Find the Get. Set. Raise. toolkit here