Sport England are calling on the sport and physical activity sector to embrace technology to make it easier for people to get active.
A ComRes survey commissioned by Sport England found that people find it twice as easy to order takeaway food online than to book a sport or fitness class.
Sport England are awarding £1.5 million of National Lottery funding to the Open Data Institute (ODI) to help the sector innovate, open their data and develop their digital offering.
Chief Executive of Sport England, Tim Hollingsworth is urging sport and physical activity providers to commit to opening their data;
“Our survey shows that at the moment there are too many barriers to entry. So, this is about giving the public the choice to find sport and physical activity in a way that meets the expectations they have in all other aspects of their lives.
With consumers increasingly using online services as a regular part of their life, opening data will give consumers greater access to sport online in a way that best fits their lives.
Cerebral Palsy Sport has made a pledge to Sport England and the
Department for Digital, Culture, Media and Sport (DCMS)
to open it’s event data, to support consumer-focused digital innovation with a particular focus on under-represented groups and to improve the standard of digital skills and literacy within the organisation. These are seen as important steps towards helping more people get active.
Cerebral Palsy Sport already recognise the importance of reach and quality of information available digitally. In 2018:
- We created 2.36 million impressions on Twitter
- We achieved 1.86 million reach on Facebook
- We reached 7,605 affiliate members
- We recorded 157,211 website page views
- We published 30 e-newsletters
- We achieved 100% satisfaction rating with our members.