Sport England have launched their This Girl Can campaign to get more women and girls active – whatever their age, shape or ability.
The campaign is the first of its kind to feature women who sweat and jiggle as they exercise. It seeks to tell the real story of women who exercise and play sport by using images that are the complete opposite of the idealised and stylised images of women we’re used to watching.
Cerebral Palsy Sport is supporting this campaign as through Sport England data, we know that there are approximately 9.4 million disabled people in England, accounting for 18 per cent of the population. 45 per cent are males. 55 per cent are females (Census 2011). From the Active People Survey (APS) results, we see that there is a gender gap in 1x 30 participation also exists between percentage of disabled men and women, although the gap is smaller than the one between non-disabled men and non-disabled women.
For more information on the This Girl Can campaign, please click here