The Covid-19 pandemic is having a catastrophic effect on UK charities leading to an estimated loss of £4 billion for the sector. Charities depend on income from fundraising events and thousands have been cancelled or postponed including Cerebral Palsy Sport events.
For many charities like ours, 26th April would have been one of the biggest fundraising day of the year thanks to the London Marathon, the world’s biggest one day fundraising event which raised £66.4 million for charities in 2019.
In response, the UK’s mass participation sports event industry has come together to create The 2.6 Challenge, a nationwide fundraising campaign to Save the UK’s Charities.
We are inviting the public to dream up an activity based around the numbers 2.6 or 26 and fundraise or donate for Cerebral Palsy Sport. It would be wonderful to have your support.
The campaign, The 2.6 Challenge, will launch on Sunday 26 April 2020 – what should have been the date of the 40th London Marathon, the world’s biggest one day annual fundraising event, which raised £66.4 million for charities in 2019. The challenge will last for a week. The 2.6 Challenge is open to anyone of any age – the only requirement is that the activity must follow the Government guidelines on exercise and social distancing and remember to stay local.
From Sunday 26 April 2020, we are asking you to dream up an activity based around the numbers 2.6 or 26 and set up a fundraising page or make a donatation.
Come up with your own personal challenge and set up a fundraising page and ask family and friends to sponsor you (and challenge them!) or donate £26.2
Click here for fundraising and donating.
“The 2.6 Challenge can be anything that works for you,” says Nick Rusling, Co-Chair of the Mass Participation Sports Organisers group (MSO) and CEO of Human Race. “You can run or walk 2.6 miles, 2.6km or for 26 minutes. You could do the same in your home or garden, go up and down the stairs 26 times, juggle for 2.6 minutes, do a 26 minute exercise class or get 26 people on a video call and do a 26 minute workout – anything you like. We want people to get active, have fun and raise money to help Save the UK’s Charities by giving money or raising funds for the charity close to your heart.”
“For many of the UK’s charities, the day of the London Marathon is the biggest fundraising day of the year,” said Hugh Brasher, Co-Chair of MSO and Event Director of London Marathon Events. “One of the founding pillars of the London Marathon was ‘to show how the family of mankind can be united’. We hope that The 2.6 Challenge, which starts on the day our 40th Race should have taken place, will embody that spirit and inspire people, families and communities to fundraise for their chosen charity to help Save the UK’s Charities. Right now, our vulnerable members of society need the help of charities more than ever before..”
The mass-participation events organisers behind The 2.6 Challenge are: Human Race, parkrun, The Great Run Company, Run 4 Wales, Grounded Events, London Landmarks, Virgin Sport, Limelight Sports, Threshold Sports, Running High and London Marathon Events. The design and website has been created by Studio Republic and the social media campaign by LiveWire Sport. Both agencies are working pro bono. The campaign is supported by the Charities Aid Foundation, the Institute of Fundraising, the Small Charities Coalition, the Office for Civil Society, Sport England, Let’s Do This, Virgin Money Giving and JustGiving.
For more information and ideas visit twopointsixchallenge.co.uk